Legal Briefs Podcast: The Full Episode Guide

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Legal Briefs is MAPP Trap's podcast series on brand protection law (MAP pricing, enforcement, policies, and unauthorized sellers), featuring attorney Jeremy Richardson (Freeborn & Peters) and, in select episodes, guest voices from the retailer side. Every episode is transcribed and available as its own post below, organized in original air order.
Legal Briefs Episodes
- Episode 1: Are Amazon-Provided Discounts a MAP Violation?
- Episode 2: MAP Policy vs. MAP Agreement: Why the Difference Matters
- Episode 3: What Belongs in an Authorized Reseller Policy
- Episode 4: Building a MAP Enforcement Strategy That Doesn't Box You In
- Episode 5: Can You Enforce Your MAP Policy Selectively?
- Episode 6: Can You Set Different MAP Prices for Different Retailers?
- Episode 7: The First Sale Doctrine: What It Does (and Doesn't) Protect
- Episode 8: The MAP Policy Checklist: What Every Policy Needs (and Should Avoid)
- Episode 9: Using the DMCA to Remove Unauthorized Sellers
- Episode 10: The Double-Edged Sword of Wholesale Distribution Agreements
- Episode 11: What Are Gray Market Goods, Really?
- Episode 12: When Amazon's Own Discounts Trigger a MAP Violation
- Episode 13: Chewy Does It, Why Can't I? Uneven MAP Enforcement from the Retailer's Side
- Episode 14: Building Your Legal Foundation: Filings, Policies, and Enforcement Actions
Bonus
- MAPP Trap Moments: How Brand Owners Can Manage Online Sellers (bonus episode)
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