Seller Identification

Once price monitoring gives you your seller list, many will have store names you've never heard of, with no online footprint. That makes it hard to enforce your policies. Our seller identification service pairs comprehensive reseller monitoring with the most respected database in the industry to give you the legal DBAs, principal addresses and names, phone and fax numbers, emails and registered domains behind them.

Finding and identifying these sellers on your own is so difficult and time consuming that few brands succeed without dedicated software. Don't go at it alone.

Merchant DNA then links every name, email, address and marketplace handle into one seller identity, so you're not chasing the same violator under five different names. It also flags any seller that matches someone on your own customer list, so you can tell unauthorized sellers apart from your own accounts.

The SafeSeller Guide shows your shoppers which unauthorized resellers are carrying your products, before a bad experience happens. It syncs automatically with our seller identification software and matches your site's branding, so customers get a clear answer, not a guessing game.